Skip to main content

Cross Marketing

About Us

About Us

Based in Kolkata since 1995, Cross Marketing is a dedicated team of technical professionals serving the welding industry across India. We pride ourselves on our unwavering commitment to customer satisfaction, catering to vital sectors such as Infrastructure, Power, Oil & Gas, and Railways. As Marketing Partner for Panasonic Welding Machines, KOBELCO Electrodes, Promotech Automation in India, we bring world-leading quality directly to our customers.

Initially focused on Eastern India, our journey began by building a strong network to serve manufacturing and fabrication units. Driven by a vision for expansion, we strategically partnered with renowned manufacturers of welding electrodes, machines, consumables, and cutting equipment. This growth allowed us to broaden our product offerings and extend our reach across Pan India and into the international export market.

Our mission is to be the foremost supplier of welding equipment, distinguished by top-tier products, expert technical support, and innovation-driven solutions. We are committed to providing high-quality consumables, including flux-cored wires, solid wires, and covered electrodes, ensuring our customers have the best tools for their projects.

As a trusted and valued partner, Cross Marketing strives to set new benchmarks for product excellence and customer satisfaction. We aim to be the go-to resource for welders nationwide, offering tailored solutions, embracing technological advancements, and fostering a safer, more sustainable welding landscape.

Who We Are

Based in Kolkata since 1995, Cross Marketing is a dedicated team of technical professionals serving the welding industry across India. We pride ourselves on our unwavering commitment to customer satisfaction, catering to vital sectors such as Infrastructure, Power, Oil & Gas, and Railways. As Marketing Partner for Panasonic Welding Machines, KOBELCO Electrodes, Promotech Automation in India, we bring world-leading quality directly to our customers.

Initially focused on Eastern India, our journey began by building a strong network to serve manufacturing and fabrication units. Driven by a vision for expansion, we strategically partnered with renowned manufacturers of welding electrodes, machines, consumables, and cutting equipment. This growth allowed us to broaden our product offerings and extend our reach across Pan India and into the international export market.

Our mission is to be the foremost supplier of welding equipment, distinguished by top-tier products, expert technical support, and innovation-driven solutions. We are committed to providing high-quality consumables, including flux-cored wires, solid wires, and covered electrodes, ensuring our customers have the best tools for their projects.

As a trusted and valued partner, Cross Marketing strives to set new benchmarks for product excellence and customer satisfaction. We aim to be the go-to resource for welders nationwide, offering tailored solutions, embracing technological advancements, and fostering a safer, more sustainable welding landscape.

Our Story

Established in 1985, we are the Wholesale Distributor and Exporter of Welding Electrodes & Welding Machines of World leaders in the Industry. We are the exclusive Marketing Partner for Panasonic Welding Machines and KOBELCO Electrodes in India. The organization being in charge of clearance of welding terminals and furthermore to build up the seller based system to cater the items to customers in and around Eastern India. The Products were offered to creating and designing units in and around Kolkata and in Eastern India.

Organization, imagining the blast in the framework area essentially Steel, Power, Oil and Petrochemical Industry, differentiated itself into these Sectors. Going ahead with its vision, the organization began advancing its product offering and thus getting related with leading makers of Welding Electrodes, Welding Machines, Welding Consumables and Cutting Equipment. Alongwith, the Organization has extended its region of tasks on Pan-India basis including Jharkhand, Bihar, Odisha, Assam, Rajasthan, Punjab and Chattisgarh.

We also provide Service Support to all your site at different locations Pan India.

Trusted by 30,000 world-class brands and organizations of all sizes

Our Mission

Our mission is to be the Premier Solution Provider for Welding, Cutting, Bevelling, offering:

Our Vision

Our vision is to lead the welding industry by:

Meet Our Leadership

WhatsApp Image 2023-09-26 at 13.43.46 (1)

Ramesh Kr Lakhotia

FOUNDER

Ravi Lakhotia

CEO

Sweta Lakhotia

COO

Our Awesome Projects

We Take All Related Oil & Gas Projects

Penatibus condimentum enim arcu finibus litora turpis eget. Tempor neque feugiat ornare montes dictumst ullamcorper natoque nostra mi et.

Waste Heat Recovery

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Crude Flexibility

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Unconventional Gas

Lorem ipsum dolor sit amet consectetur adipiscing elit dolor

Our Timeline

1995

Company Inception: The company was founded as a supplier of welding consumables with a primary focus on distribution in the Retail Segment.

Geographic Focus: Initial operations concentrated on serving Eastern and North Eastern India.

Principal Partner: Fusion engineering pvt ltd became the principal partner of the company, contributing to its growth and success.

1999

Market Expansion: The company expanded its operations to include marketing and sales to industrial institutions, manufacturing units, and fabrication units, with a focus on the West Bengal region.

Principal Partner: Fusion continued to be a crucial partner in driving the company's growth and success.

2005

Diversification into New Sectors: The company embarked on a new phase by marketing and selling welding consumables in Refineries, Power Plants, and Steel Plant Projects.

New Principal Partner: Honavar Electrodes Pvt Ltd became the principal partner, contributing to the company's growth and success in this venture.

2008

Expanding Nationwide and Internationally: The company expanded its area of operation from Eastern India to cover all of Pan India, providing its products and services across the entire country. Additionally, the company ventured into the export market, taking its offerings to a global audience.

New Office in Odisha: A significant milestone was achieved with the establishment of a new office in the state of Odisha, marking the company's commitment to serving clients in that region.

2010

Diversification into New Product Categories: The company expanded its product offerings by developing a new category, which included welding accessories and safety items. This move aimed to provide a more comprehensive range of products to meet the needs of its clients.

2013

Partnership with Panasonic for Welding Equipment: The company achieved a significant milestone by becoming the appointed distributor and channel partner for Panasonic welding equipment, covering Eastern India. This marked the company's first venture into the welding equipment segment, expanding its product offerings and solidifying its presence in the industry.

2015

Top Distributor Status: The company reached a significant milestone by being recognized as one of the top distributors for both Panasonic and Honavar Honavar, showcasing its exceptional performance and dedication within the industry.

2018

Partnership with Kobelco Welding Products: The company expanded its product offerings by initiating distribution of Kobelco Welding Products. This move allowed the company to cater to a wider range of industries including petrochemical, railway, fertilizer, and infrastructure projects.

2021

Expansion into Welding Automation: The company embarked on a new venture by entering the welding automation business. This strategic move allowed the company to offer comprehensive welding solutions, further solidifying its position as a one-stop welding solution provider for its clients.

Step 1

Started As Suppliers Of Welding Consumable And Now Providing Complete Welding Solution Provider.

Step 2

Area Of Operations Extended From Eastern Indiato Pan India And Export Market Also. We Nnow Have Five Gst Registered Office In India In Different States.

Step 3

We Are Among Top Distributors Of Panasonic Welding System In India.

Step 4

We Are Among One Of The Trusted Suppliers Of Honavar Electrodes In India Since Last 15 Years.

step 5

Over The Years, Our Client Base Increased From Local Fabricators To Top Infrastructure Companies Including L&t Ltd, Itd Cementation India Ltd, Bridge & Roof Co India Ltd, Kalpataru Power Transmission.

Step 6

Development And Training Of Customers In Pipeline And Piping Fabrication For Automatic And Semi Automatic Welding For Increased Productivity.

step 7

We Started Dealing With One Product And Now We Have More Than 180 Different Products In Our Basket. This Is Continuously Increasing.

Step 8

Developed R&d Team For Import Substitution Of Welding Equipments And Automation.

Testimonials

What They Say

Clients & Principals who chose us and have experienced exceptional service and outstanding results.

P. Gopi
P. Gopi
Business Chief - Panasonic Welding
"Outstanding service from Cross Marketing! They provide a wide range of high-quality welding machines, ensuring reliability and performance. Their knowledgeable staff offers excellent guidance, and the prompt delivery of equipment makes them a top choice for welding professionals. A trustworthy partner for all welding needs!"
Amit Kumar Singh
Amit Kumar Singh
Kobelco Welding
Cross marketing is a trusted and valued partner of Kobelco welding India, providing high-quality welding consumables and solutions to customers across various industries. They have a deep understanding of the welding market and the needs of the customers, and they offer a wide range of Kobelco welding products, such as flux-cored wires, solid wires & covered electrodes etc. They also have a dedicated team of sales and technical staff who are always ready to assist the customers with their inquiries and challenges. They are committed to delivering excellence and satisfaction to the customers, and they uphold the standards and values of Kobelco welding India. I am proud to work with cross marketing and I look forward to continuing our successful collaboration in the future
Subhro C Chandra
Subhro C Chandra
Sales Head Welding Machines - Panasonic Welding
Cross Marketing, a team of technical professionals from Kolkata providing complete solutions in Welding Industry on pan India basis. Focused towards customer service and utmost customer satisfaction.....present in Infra, Power, Oil and Gas, Refineries, Process, Railways.....almost in all Industry Segment.
Sanjoy Sarkar
Sanjoy Sarkar
DGM Quality - Larsen & Toubro Ltd
I engaged with a welding consumables distributor, Cross Marketing for my project, and I'm thoroughly impressed with their reliability and after-sale service. The welding consumables provided were of top-notch quality, meeting and even exceeding my expectations. What sets this distributor apart is their commitment to excellent after-sale service. Any queries or concerns were promptly addressed, showcasing their dedication to customer satisfaction. Overall, a reliable choice for welding consumables with outstanding post-purchase support. Highly recommended.